Today, the BlenderBottle Classic™ – the world's best-selling shaker cup – receives an update. Granted, the refinements are subtle, but they still mark the first changes to the bottle since its introduction nearly 10 years ago.
We felt it paramount that the updates be subtle—maintaining the same look, feel, and of course functionality, of the original bottle. If it ain't broke, don't fix it, right? The Classic is still the most popular shaker cup on the market, and we weren't about to change it for change's sake. Our aim was to bring the Classic up to speed with our more recent bottles, and give it an ever-so-slightly updated look. Once you've used a new Classic, we're confident you'll appreciate the enhancements.
Most notably, the new design features the same patent-pending carry loop first introduced on the ProStak™. Definitely a feature you have to try to appreciate, the loop allows you to carry more at once, and provides a convenient place to clip your keys while at the gym.
Other refinements include a more comfortable flip cap and spout design, an embossed logo in the lid, and subtle changes to the contours. Sometimes it's the little things that make all the difference.
The bottle still comes with the BlenderBall® wire whisk—the ball that's become a symbol and an icon for the BlenderBottle® brand—and delivers the same unbeatable mixing.
The new Classic is available for purchase on blenderbottle.com today and will be available in retail stores world wide beginning October 1, 2014.