BlenderBottle Revamps the World's Best-Selling Shaker Cup

New and improved BlenderBottle Classic™ to hit stores this October

Pleasant Grove, Utah (July 2014)- BlenderBottle, the global leader in portable mixing, revolutionized the health and fitness market in 2000 with the introduction of the BlenderBall® wire whisk, and later the iconic bottle design of the BlenderBottle Classic™.  Today, BlenderBottle has announced a few subtle yet appreciated additions and refinements to the world’s number one selling shaker cup, in addition to a new 32-ounce size bottle.

The superior mixing of BlenderBottle® brand shaker cups finds its roots in the patented system utilizing the BlenderBall wire whisk. The new BlenderBottle Classic™ keeps this essential element, but features modifications designed to improve the comfort and portability of the bottle.  A new patent-pending carrying loop makes it easier to hold when your hands are full, and provides a handy place to clip car keys while at the gym.  Additional refinements include a tapered drink/pour spout, a more comfortable flip cap, and subtle refinements to the lid contours.

“The Classic has been trusted by athletes across the world for well over a decade now, and we’re not about to compromise that,” said Steve Sorensen, inventor and CEO of BlenderBottle Company. “The BlenderBottle Classic is iconic – it has shaped the look and design of nearly every other shaker cup in the market.  With this update, we set out further refine and enhance an already-great product, while maintaining the core look, feel, and functionality that makes it ‘the Classic.’”

Like all BlenderBottle products, the Classic is BPA free and dishwasher safe. Available in eight vibrant colors and 20 oz., 28 oz., and 32 oz. sizes, the BlenderBottle Classic can be purchased in stores worldwide and online at blenderbottle.com.  The new bottles retail for $9.49, $9.99, and $10.49 respectively.

About BlenderBottle

Founded in 2000, the BlenderBottle Company is a privately held manufacturer of premium and innovative products that help simplify everyday life. The company’s patented and best-selling products have been hailed by Good Morning America, Reader’s Digest, Self, the Today Show, Men’s Fitness, and others, as some of the “hottest new products” on the market.

BlenderBottle products are available worldwide, and in over 40,000 retail locations in the U.S. alone, including GNC, Vitamin Shoppe, Vitamin World, Bed Bath & Beyond, Walmart, Target, Rite Aid, Whole Foods, Amazon.com, and online at blenderbottle.com. The BlenderBottle Company is located in Lehi, Utah and markets and sells its products to retailers and resellers worldwide. All BlenderBottle products are backed by a Customer Satisfaction Guarantee. For additional information, visit blenderbottle.com.

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