BLENDERBOTTLE INTRODUCES FULL-COLOR BLENDERBOTTLE® CLASSIC™

Pleasant Grove, Utah - July 15, 2013 – The BlenderBottle Company is excited to introduce the full-color BlenderBottle® Classic™, a vibrant update to the bottle that revolutionized the shaker cup industry back in 2004. The new full-color offering adds a fresh, vibrant, energetic twist to the iconic Classic bottle. The bottles are now available in full-color versions of red, pink, orange, green, blue, purple, black, and aqua.

 “The Classic design is iconic,” said Steve Sorensen, inventor and CEO of BlenderBottle. “We knew ten years ago that we had an idea that was going to change the shaker cup market forever.  Over the past decade, the BlenderBottle Classic has become the best-selling shaker cup worldwide, and it seemed only natural to expand the color offering to allow for even greater personalization.”

 At the heart of BlenderBottle's patented mixing system is the BlenderBall®—a surgical-grade, stainless steel wire whisk that sets their bottles apart from all other shaker cups. The BlenderBall whips around inside the bottle as you shake, mixing even the thickest ingredients to a smooth and light consistency.  All BlenderBottle brand bottles are dishwasher safe, leak-proof, and BPA free.

 The full-color BlenderBottle Classic is available now online at blenderbottle.com and in select retailers.  The full-color bottles are available in two sizes, 28 oz. and 20 oz.

About BlenderBottle

Founded in 2000, the BlenderBottle Company is a privately held manufacturer of premium and innovative products that help simplify everyday life. The company’s patented and best-selling products have been hailed by Good Morning America, Reader’s Digest, Self, Men’s Fitness, and others, as some of the “hottest new products” on the market.  BlenderBottle products are available worldwide, and in over 40,000 retail locations in the U.S., including GNC, Vitamin Shoppe, Vitamin World, Bed Bath & Beyond, Walmart, Target, Rite Aid, Whole Foods, Amazon.com, and online at blenderbottle.com. The BlenderBottle Company is located in Pleasant Grove, Utah and markets and sells its products to retailers and resellers worldwide. All BlenderBottle products are backed by a Customer Satisfaction Guarantee.  For additional information, visit blenderbottle.com.