Education & Community



Salt Lake City, UT – July 31, 2012 – Are you a mover and a shaker? Throughout the first week of August, BlenderBottle will put you to the test. As the Official Bottle Sponsor of the 2012 Outdoor Retailer Show, BlenderBottle®, creators of the bestselling BlenderBottle Classic, will be showcasing their new SportMixer water bottle and giving buyers a chance to put it to the test.

BlenderBottle pioneered the shaker cup revolution back in 2004, and is mixing things up again by introducing a combo water bottle and portable mixer. Specifically engineered for the outdoor sports market, the SportMixer makes it easy for you to instantly mix your preferred nutritional drink, smoothie, or supplement wherever you are, whenever you want it. (For the more creative minds, it also blends up eggs, pancake mix, and more!)

Summer 2012 is a big season for BlenderBottle, marking the unveiling of its new Facebook page ( and the addition of a new “Aqua” color to the SportMixer line.  Its durability, ease of use, and style make it ideal for toting on your favorite sporting endeavors. These factors make the Outdoor Retailer Show the perfect place for BlenderBottle to distribute the SportMixer.

Steve Sorensen, inventor and CEO of BlenderBottle, is excited to showcase the new SportMixer. “Back in 2004 we set out to redefine the shaker cup market, and we’ve seen incredible success.  With the new SportMixer, we’ve fused the very best of both form and function to create a water bottle that’s as versatile and powerful as it is beautiful,” he stated. “We are honored to sponsor an event that epitomizes our own passion for active lifestyles.”

The Outdoor Retail show is a Nielsen Business Media event sponsored by the Outdoor Industry Association. It is a week-long bash showcasing the products of popular and up-and-coming outdoor retailers. The event includes seminars, concerts, demos, games and attractions, and giveaways.

BlenderBottle has built its brand around products designed to support and encourage active and healthy lifestyles. The new Facebook page offers a way to better connect with fans through contests, giveaways, recipes, and photos. As an additional incentive for liking BlenderBottle’s new Facebook page,, fans can win big with their ‘Bottle-a-Day Giveaway.’ The promotion will allow new “Likes” to win a free SportMixer through a daily drawing, which will run through the month of August.

For more information on BlenderBottle, please contact Shawn O’Neill at 404-343-3206 or emailing


Founded in 2000, BlenderBottle is a privately-held manufacturer of clever problem-solving products that help simplify everyday life. The company’s patented and best selling BlenderBottle products have been hailed by Good Morning America, Reader’s Digest, and others as one of the “hottest new products” on the market. BlenderBottle products are available in over 25,000 retail locations and online. Learn more at

Reading next

BlenderBottle® Answers Customer Demand  With All-New Pro32™ Shaker Cup - BlenderBottle

Leave a comment

All comments are moderated before being published.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.