BLENDERBOTTLE LAUNCHES NEW BRANDING FOR EXPANDED AUDIENCE
New Website and Brand Design Supports an Expanded Product Line
Pleasant Grove, Utah – BlenderBottle, creators of the BlenderBottle Classic, the original, portable mixer that revolutionized the market when it was first introduced and is now the best-selling shaker cup in the category, has just launched its new branding with the introduction of an updated logo, redesigned packaging and displays, updated marketing collateral, and a brand new interactive website.
The revamp comes in response to rapidly increasing product and brand awareness in both domestic and global markets, as well as the introduction of new products.
Both the look and voice of the new brand are fresh, active, and exciting, like the BlenderBottle products themselves. The new brand tagline, ‘Mix It Up,’ speaks to both the mixing ability of BlenderBottle brand shaker cups, and the active and energetic lifestyle of the brand. The BlenderBottle logo also receives an update, featuring a cleaner, sportier look that is more consistent with the brand’s new direction.
“The new look reinforces our position as a health- and fitness-centered brand, and reflects our global leadership in shaker cups and portable mixing,” explained Steve Sorensen, inventor and CEO of BlenderBottle. “As we continue to expand our audience and introduce new products, we want to make sure our brand accurately reflects the passion, dedication, and innovation that drives us as a company.”
The revamped website, which serves as the company’s primary face to the public, strongly conveys BlenderBottle’s fresh, dynamic, and active lifestyle. With clean and easy navigation, the site features vivid imagery of athletes and adventurists emphasizing the BlenderBottle lifestyle. To better suit the needs of their customers, the company implemented several new systems designed to make browsing, ordering, and checkout a simple, enjoyable experience.
Visitors will also notice the addition of more recipes, greater detail in product information, and additional shipping options when ordering online. One of the most unique features of the site, however, is the custom ‘In The Mix’ social dashboard – a page aggregating tweets, pins, images, and posts relating to the BlenderBottle brand. This fun and dynamic page offers a unique look into the lives of millions of BlenderBottle users worldwide.
The site, as well as all the new branding, went live April 22, 2013. For more information on BlenderBottle and its products, visit blenderbottle.com.
Founded in 2000, The BlenderBottle Company is a privately held manufacturer of premium and innovative products that help simplify everyday life. The company’s patented and best-selling products have been hailed by Good Morning America, Reader’s Digest, The Nibble and others as one of the “hottest new products” on the market. BlenderBottle products are available world wide, and in over 30,000 retail locations in the U.S. alone. The BlenderBottle Company is located in Pleasant Grove, Utah and markets and sells its products to retailers and resellers worldwide. All BlenderBottle products are backed by a Customer Satisfaction Guarantee. For additional information, check out blenderbottle.com.